The Importance of Cash on Delivery in India

In 2010, less than 10 million people had credit cards in India. So very difficult to figure out a way for people to pay online. We needed to collect cash and do cash on delivery. And the third big one we found out was that customers were asking, what if I order and I get the product, but something goes wrong? After I opened the package, you are gone. Either it's broken or it doesn't work after a couple of days,. What happens? The 30-day no questions asked return policy is like the innovation of the decade at Flipkart.