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The Little Book of Boards

CFO Bookshelf

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What Is Our Mission? Who Is Our Customer?

Eric Schmidt: I would just encourage anyone that's on a strategic planning committee, go back to those five questions. One of them is what is our mission? Who is our customer? And then finally he says, what do they value? What are our results? What will they be? And then what is our plan? He said nonprofits have a harder job than for profit because they have not one, but two customers.

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