How brands can master social media (real life playbook)
Brandfathers
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Celebrity Endorsements and Basketball Marketing
This chapter explores the dynamics of celebrity endorsements, particularly targeting millennial moms, and the crucial alignment of brand image with spokespersons. It also discusses recent marketing collaborations, such as the partnership between Perfect Bar and Jason Mraz, while emphasizing innovative consumer perspectives. The conversation shifts to basketball, examining player roles, emotional storytelling in marketing, and current trends in basketball shoe designs, alongside the influence of sneaker culture on consumer preferences.
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