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3min chapter
The Future Of Content Isn't What You Think with Anthony Kennada
Distribution First
The Cognitive Dissonance Between Content Marketing and Social Media
The creative bar to actually break through the noise is extremely high or a lot higher than it was a year ago. Two distribution on the paid front is getting much more expensive. And as marketing dollars are being taken away, not being added to marketing budgets today, we have to rethink how we get our story told in the right channels. It feels like now your ability to actually get access to your audience is at existential levels of risk.
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