Shifting Consumer Preferences in Fast Food Pricing

McDonald’s is an economic juggernaut.

Since its inception in the 1940s, the golden arches have dominated the fast food market globally, becoming a beacon of success. But is the seemingly never-ending fast food honeymoon with them, and other outlets around the globe, over? 

McDonalds has reported experiencing its first downturn in years, and it’s not the only one – recently US burger chain Carl’s Junior, which had ambitions to open hundreds of outlets across Australia, collapsed into voluntary administration.

So, what the hell is going on? What does this say about the immediate future of the global economy, and what does it say about us as consumers? 

Mitchell Taylor is a partner at Simon-Kucher, a global strategy consulting firm focusing on growth strategy, marketing, pricing, and sales. He joins Bension Siebert on The Briefing to shed a light on what this might mean for our global economy.  

See omnystudio.com/listener for privacy information.