The Six-Factor Swat Analysis

In the marketing world it may be called auto respondes or nurture, but this one and done. The book really talks about no more wone and done, no more said it and forget it. It's really about continual improvement, process improvement and leveraging your con and assets all the way from start to finish. We're going to start using that six factor swat analysis. I'd never seen that before, and it makes it so much better.