I'm a big fand of very simple ones. If we, for example, had say, we run a team sking people what surprised you last week? It's a very simple question. But by doing this, we are now thinking about, let me giveyou an example of the potato washing machiene. A couple of years ago, a company that produces washing machines and refrigerators received calls from farmers. They asked why their creppy wash ing machines always breaking o And so they askd well, why is it breaking down? What? We're trying to wash our potatoes in it, and it doesn't seem to work. The point here is, francis, if

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