Today my guest is Cliff Kuang, author of a fantastic book called User Friendly: How The Hidden Rules of Design are Reshaping The Way We Live, Work, and Play, which was called a "tour de force" by the New York Times. He was the Design editor of Fast Company, and Editor at Wired Magazine. From there he went on to work at Google as a Senior Staff Designer on an innovations team. Cliff is obsessive about the deepest challenges facing UX design today such as the metaphors that undergird what we do, the future of digital ecosystems, and the future experiences those ecosystems can unlock. Enjoy these topics and many more on this episode of Jorgenson’s Soundbox!

Additional resources to help enrich your experience below:

Topics Covered: 

• What Cliff is doing to change the entire landscape of user interface
• What a unicorn is within the design industry and why they’re a dying breed
• The universal problem of design
• What is “good” design
• How metaphor and feedback are at the core of user interface
• How design is empathetic
• Why we are in the ever-present of user interface 

 Additional Resources:

• User Friendly
• Cliff’s Twitter
• Eric Jorgenson Newsletter
• Eric Jorgenson Twitter 

Additional Episodes If You Enjoyed:

• Eric Jorgenson: Metagames, Feedback Loops and Transcending The Muggle World
• Sky King: The Next Level of the Internet, Decentralization, and Becoming a Player in the Game of Life

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