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Becoming a Social Pro: Insight From 500 Episodes (And Counting)

Social Pros Podcast

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The Move From Authentic Content to Empathetic Content

authenticity just means that we're real, but data is real. Facts are real. The real still allows us to continue to put the focus on us as brans. We give real information, but is it what our fans and followers want to receive? Empathy allows us to walk beside our our consumers, to understand what they see, think and feel in the context of what they've experienced,. That's the key. Social media has emerged from the channel of last resort in customers service to a viable channel of first resort.

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