Why is interest in electric vehicles waning?
The Big Story
Navigating the EV Landscape
This chapter examines the vital influence of government incentives on consumer interest in electric vehicles (EVs) and the disparities across provinces. It discusses the shift in consumer preferences towards larger vehicles, the challenges of addressing misinformation, and the importance of effective marketing strategies to enhance EV adoption. Additionally, the chapter highlights the psychological and financial barriers that consumers face, while emphasizing the need for collaboration among stakeholders to support the transition to electrification.
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