53. Stop Solving Small Problems
The Elite Financial Advisor Podcast With Sten Morgan
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Why You Shouldn't Use Baseline Points in a Medium
Most clients don't know how to benchmark themselves. They may believe a story of like, wait, you're up 20 and I'm down five must mean it's better. Vicki: What they care about is big ideas, big problems being solved. And so where something may seem small at first, that doesn't mean long term, it can't have great impact.
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