The Relationship Is What Matters

The game of media is totally changing and being decentralized. You can build a successful business with a much smaller list than that. The best way to get yourself noticed by a company is to go into their community and just be very active in it. There's an incredibly low percentage of the group that's actively engaged at any given time. And so I don't want to say this to disengage people to reach out. I'm saying that the relationship is really, really what matters.