How to Make the Most of Social Capital and Credibility Capital

It's like an advertisement where you don't know who's going to see it. You're just broadcasting it out there. And what comes back is varied. So I have conversations with people about joining the team, right? Salespeople. Hey, I used to work it fast and I love the space. Here are my credentials as a salesperson. Are you high or interesting? Right. That's then how do you make the most of that? Very cool. What does this money actually mean for your business? How have you thought about that?