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The headline is actually something people see, probably because it's like, framed with the image. Is almost like a caption, right? Well, remember, on instagram you don't have headlines. So i mean to tell you one of our headline has done really well well, while you're looking for em, i'll give it a stab. Free down load, the ultimate facebook adds swipe file. That's been a very effective, very direct headline. No fancy, nothing creative. I try never to get too creative. Jslike direct. What it is, what the promise is done. And by the way, i wonder much how you feel about headlines.