Marketing doesn’t have to be complicated to work.
In this solo episode, Alan Frei breaks down the simple marketing framework he used as a former marketing lead to build a multi-million-dollar e-commerce business and why the same framework works across almost any business model, not just e-commerce.
He explains what went wrong when too many agencies were involved, why most teams track the wrong things, and how understanding just a few key metrics can make your marketing dramatically more effective.
You’ll learn:
- Why simplicity beats complexity in marketing
- The biggest mistake companies make by outsourcing everything to agencies
- The few key metrics that actually matter and how to think about and understand them
- How to structure marketing so it scales with the business, not against it
- Why this framework really works
This episode is part of Alan’s short-form solo series, where he shares practical lessons, real mistakes, and simple frameworks from entrepreneurship, marketing, and personal branding in clear, actionable 10-minute episodes you can apply immediately.
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