"1 to 1000" | Scaling Startups with CEOs cover image

E9: Henry Ward on Navigating the Startup Idea Maze and Building to Scale

"1 to 1000" | Scaling Startups with CEOs

CHAPTER

Building Startups: From Underserved Gaps to Deep Customer Intuition

The chapter discusses generalizable principles for founders, such as finding underserved gaps in the market as a beachhead and the importance of understanding customer problems. It explores the challenges of fundraising and the curse of expertise in building something customers want. The chapter also delves into CARTA's strategy of turning unloved service businesses into beloved software products through innovation and automation.

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