SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

CAC and CAC Ratio

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

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SAS Talk With the Metrics Brothers Growth in CAC

Ray Reich: No it's not actually so we'll have to come back to that it's definitely covered by burn multiple well but you know where it is included. SAS magic number because it's current quarter AR minus previous quarter ARR which includes churn and downsells if you want to be old-fashioned and do net new ARR go use SAS magic number yeah. Dave Kellogg: I agree with you that's a great call Ray nice catchWell I'm sure we confused a lot of the listeners out there so one of the things I'd love for you guys to do is if you've got questions right we're going to talk about how PLG in free trial zone packs C

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