4min chapter

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Ep38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast

Product Market Fit

CHAPTER

Proof Analytics: A Software as a Service

Proof Analytics is a significantly automated software platform that delivers totally scalable cause and effect analytics, or causal analytics. The core offering is medium mix modeling as well as marketing resource management. It's essentially all about the relative odds of something happening as a result of these things coming together.

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