In this episode of Think Like an Owner, I sit down with David Neeleman, one of the most accomplished entrepreneurs in aviation history. With a track record that includes founding five airlines—Morris Air (sold to Southwest), WestJet, JetBlue, Azul, and now Breeze Airways—David has built transformative companies across three different countries and reshaped the industry at every step.
Given my work at Airframe Group focusing on aviation service companies, I wanted to understand the core principles that drive his success. We explore how he approaches founding and scaling airlines, the nuances of customer service across different markets, and why hiring great people is his most consistent strategy for building lasting businesses.
Other highlights include:
- How David has adapted to different market dynamics and competitors
- The importance of customer experience in aviation and beyond
- Advice for ambitious CEOs looking to build high-impact companies
- A wild personal flight experience that shaped his views on the industry
I recorded this episode in David’s office in Salt Lake City after a fascinating tour of his company, making this an especially exciting conversation for me as a lifelong aviation geek. I hope you enjoy this episode as much as I did!
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Topics:
(00:00:00) - Intro
(00:03:32) - David’s principles for building an airline
(00:07:27) - Covid and other impacts on profitability in recent years
(00:08:38) - Changes in service expectations from flyers
(00:12:25) - Setting up an IT infrastructure
(00:15:38) - Scaling an airline to profitability
(00:20:24) - Philosophies around varying customer experiences
(00:29:05) - Building a company around a market or niche
(00:32:46) - Generating new demand via new routes
(00:37:16) - When do you decide to pull out of a city or cut a route?
(00:39:15) - Leadership philosophies
(00:42:03) - Team building practices & communication styles
(00:45:12) - Broader airline challenges
(00:47:42) - Advice to CEOs
(00:48:54) - Key challenges ahead for Breeze
(00:49:37) - Closing thoughts
