AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Difficult Times for Undifferentiated SSPs
Is it a hard time to be an SSP? I'm thinking of all the pressure that publishers are under from a monetization perspective. It makes it a little difficult for SSPs to give buyers exclusive access to certain publisher inventory. Companies that have deeper capabilities and tool sets for publishers to more holistically manage their advertising businesses, they're as important as ever.