So when I read this one I thought of online writing to be honest okay yeah so we mentioned before the call I've been following the ship 30 for 30 stuff for a while and I understand why maybe those guys their personalities rub people the wrong way but the stuff that they talk about is really good. One of the courses that they have inside their captain's table thing is become known for a niche that you own and it's all about becoming like super super specific. So now you've got your niche and now you can generate ideas that you want to write about or create content about.