3 Things (with Ric Elias) cover image

Competitive Character (Brad Stevens)

3 Things (with Ric Elias)

CHAPTER

The Difference Between Coaching and Being in the Front Office

"Coaching feels like you're sprinting a marathon," Butler says. "I'd say that I was always worried about what was next when I was coaching" The team has 17 banners in the rafters, but it can't rely on tradition to keep its culture going for long periods of time., he adds. 'Each team will be challenged each week'

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