How Much Are You Optimizing Revenue?

Many times you'll buy a self storage facility from a small owner, their husband had a hard attack six months ago, or they're wealthy and they don't really care. So the first thing i'm going to do is gong to dive in and figure out how well it's operated. How much are you optimizing revenue? I wantokno, fthey're collecting rent. And we have massive tenant churn on da one. Youe send that letter out to those tenants and hey, i know your rent's 73 dollars, but we're going up to a hundred ad 29,. Because it's market. In reality, it's about ten %.