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How Motivated Are the Studios to End the Strike Quickly?
ESPN is now thinking that even they have to go over the top and sell access to their channel directly to subscribers. To make up the amount of money that you were getting, that ESPN was getting from cable, they're going to have to be charging people $15, $20, $25 a month to be making it back. These fall television seasons still matter to the legacy companies. They just got through with their television up front in New York where they present the new shows to the advertising buyers. If they don't have a fall season, that really impacts ad buys on those platforms.