1min chapter

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#125 Charles Kettering (inventor, engineer, founder)

Founders

CHAPTER

The Importance of Trial and Error in Invention

Kettering often used this story to emphasize the importance of getting off the beaten track, especially if one is to be successful in developing new things. Ket was a master salesman not because necessary he wanted to, even though it does have, you know, extreme practical uses in life. But because he understood that the hardest job in life is selling you ideas.

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