We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.
Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.
Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!
00:00 Intro/ Background
03:47 The Two Smart Things Jay Baer Did
09:36 Opposite of Logical
18:00 Customers in the Wild
26:27 Tequila/Insta Dissection
31:37 One Thing Jay Baer Would Tell You
34:30 Who to Pay Attention To
35:16 How to Create Great Content
Follow Jay:
LinkedIn: linkedin.com/in/jaybaer
Twitter: twitter.com/jaybaer
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
