I'm Going to Throw a Word at You, and I Just Live With Her.

If you have a culture, it's grass roots asoand the reason those asking is because there was a lot of talking in your book about getting your team too. When they're sharing your philosophy, when they're following your lead, then you've created a culture. Most of stuf on our wall were phrases from the players, not from me. If it's me just saying everything, you got a coach san lot of stuff. And navy seals don't want lazy, selfish guys. They'll enforce that themselves. Peace corps runs very much the same way. So when they're enforcing their own culture, now you actually have a culture also.