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The Importance of Measurability in the Media
The reason why we're still not doing much of the media stuff is that it's just really hard to measure. I've already got track record of like actually diverting quite huge numbers of chicken, you know, suffering per dollar. So yeah, do you think that's a component in this? All right. Yeah. And I think what I guess what I'd like to see is definitely more open mindedness from the metric heads and that. This is the new debate.