The Importance of Measurability in the Media

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The reason why we're still not doing much of the media stuff is that it's just really hard to measure. I've already got track record of like actually diverting quite huge numbers of chicken, you know, suffering per dollar. So yeah, do you think that's a component in this? All right. Yeah. And I think what I guess what I'd like to see is definitely more open mindedness from the metric heads and that. This is the new debate.

David Coman-Hidy is former President of The Humane League, one of the largest farm animal advocacy organisations in the world. He now works as a Partner at Sharpen Strategy working to coach animal advocacy organisations.

In this episode, we discuss the age-old debate facing animal advocates: Should we pursue incremental approaches to improve welfare or should we only advocate for the total abolition of animal exploitation. Additionally, David also shares some approaches he would like to see more of within the animal advocacy movement, as well as what we could learn from other social movements.

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