Before you start your business, think about the problem you're solving in this scenario. Think about what an amazing outcome would be for that customer. The hard part is making sure the conversation is happening before you start because you won't be able to create it out of thin air. People won't talk about you just because you exist.
Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.