4min chapter

Hidden Brain cover image

A Creature of Habit

Hidden Brain

CHAPTER

Will Power Is Not the Driving Force Behind Sustainable Behavior Change

People who are high achievers don't experience many temptations. When you build a habit, it's like putting on a set of unconscious mental blinders. The more you ignore those temptations, the stronger the blinders become. Once you have developed a habit, you will stick to it even if the alternative is easier....

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