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Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

Marketing Against The Grain

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Strategic Positioning with a Two by Two Matrix

This chapter discusses the effectiveness of using a two by two matrix to define the strategic positioning of a marketing agency, emphasizing the importance of clear differentiation. The speakers also explore content strategy for startups, advocating for a focus on storytelling to enhance brand perception.

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