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Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter
Greymatter
Grub Hub Scales Infinitely
grub hup started in lincoln park in chicago, and that was the only neighborhood that it actually had a product for a while. We basically picked up menus for all the restaurants we could find, put them on line, and then when people were searching for delivery menus, we showed up. And so that was another example of super hyper local approach. They focus on a few cities and really work to build supply and demand density within those cities. Athing worked a little bit better with a supply side approach. But both can work.
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