S1E16: Southwest Airlines Case Study
Strategy Simplified
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Southwest Airlines - What Is the Number One Thing That Southwest Thinks About?
Over 90% of Southwest's revenue is in passenger volume. If you take out fuel and oil, you only end up with about $15 billion. So what does Southwest need to do going forward? Cut all of the costs that they possibly can,. Just work as fast as they can to get passenger volumes back.
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