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6min chapter
The Good, The Bad and The Ugly Of CPM Advertising on Amazon
Seller Sessions Amazon FBA and Private Label
How to Tell if an ACOS Is Solo
The ACOS is solo, because Amazon does not differentiate between clicks and impressions in their reporting. And so that's why the results are bloated the way they are. So how can you tell if this is happening to you? You can actually look for a new metric that they're now starting to report. The second column that you will get the actual data from is the food day total sales, markets, click.
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