DE&I | Jessica Robertson (TOGETHXR)
The CMO Podcast
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Women's Sports - Where Have You Been?
There is a cycle that exists in women's sports related specifically to branch partners, which is of a hundred % of media coverage. What i would say is it takes conscious, intentional investment in this space. You need to be the decision maker, because you can disrupt this cycle. It's also an incredibly profitable growing category. I mean, i think it was at deloit that projected ll bea billion miller category for the next couple of years. If that is, it's worth the investmenta someone has to make that decision, and you're in the seat to making that decision.
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