The Daily Stoic happened to be a breakthrough both platform wise, but also process-wise. The ability to just have somewhere to direct that energy, something to be very disciplined about was like huge for me. And when the Daily Stoic idea came out, after a year, that thing was 100,000 and 300,000 and 600,000. I mean, just having a really good idea isn't necessarily going to explode. It's the right idea of push.