Advertising for Good

80% of children and 95% of teanages are not getting the recommended five portions of fruit and vegetables a day. Vedge power wanted to use advertising for good, so approached i t v who gave them two million quids worth of free ad space. They also offered prime time slots in their biggest entertainment shows. After reaching out to retailers they were all prepared to work together on the campaign. The tag line is 'eat them to defeat them'