Tom Ellsworth (Biz Doc) | PBD Podcast | EP 68
PBD Podcast
00:00
The Ronaldo Effect: Influence Beyond the Pitch
This chapter examines how a single action by Cristiano Ronaldo caused a $4 billion dip in Coca-Cola's market value, illustrating the profound impact of influencer marketing. The discussion also humorously includes statues of famous soccer players, blending insights on branding with light-hearted commentary.
Play episode from 01:26:29
Transcript
