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The Efficiency Paradox

It Could Happen Here

00:00

The Other Kinds of Rebound Effects

Despite massive fuel efficiency gains in recent years, transportation is still responsible for 23 % of global greenhouse gas emissions. Transportations contribution to global warming is quickly increasing with travel produce greater and greater percentages of the planet's carbon footprint. The number of active vehicles on the road is projected to grow from 700 million in the year two thousand to two billion by 20 forty. Even though cars are a lot more efficient, vastly more cars are being used.

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