You're Too Close to a Russian Accent, That's the Problem

In the ancestral savan environment, when you had a sign that somebody is not from your tribe, it was important to not trust them. The horns effect was one of these cognitive bices where, again, relating that tribalism. But we also quickly get into co operative positions too, if we have a common goal and a common enemy. And so i talk about in the second point of the egri technique, goals, shared, common goals. And then the third point is report. Building up report can be really critical if you want to connect with people and persuade them.

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