188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King
The FMCG Guys
Navigating the E-Commerce Evolution
This chapter examines the transformation of marketing strategies at a leading Latin American e-commerce company, highlighting the shift from traditional methods to digital approaches. The speaker shares insights into building a capable marketing team and the strategic integration of various services to enhance brand value in a competitive landscape. The discussion emphasizes the interconnectedness of e-commerce and FinTech, showcasing innovative strategies that drive growth amidst rapidly changing market dynamics.
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