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Barbie x Petro-Capitalism

Material Girls

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Barbie: The Promise of Liberal Feminism

The recession in the early nineties paired with the increasing lobbying power of plastics manufacturing and the oil and gas sector created a consumer culture wherein plastic toys proliferated. Many of us were encouraged to believe that collecting Barbies would be an investment in our own financial success. Ultimately, Barbie is the promise of liberal feminism. She provides an optimistic and intoxicating incentive to literally buy into petro-capitalism,. It has and continues to threaten the possibility of our own futurity.

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