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259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Introduction

Melina Palmer: In this episode of the Brainy Business, we talk about metaphor and cognitive semiotics. Sarah Thompson is a behavioral designer at Live Neuron Labs who has a master's in Cognitive Semiotics. Metaphor matters because research is starting to show that we don't just use them as colorful language to make a point,. We actually think in metaphors, it's how our cognitive system is structured.

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