The Idea Generation Process

I think pretty quickly I decided I wanted to do something else. And then spent a lot of time, you know, thinking about ideas, talking to venture studios. Some of these esoteric business concepts provided there really is a big market and it's a real problem can end up being great businesses. CloudFlare probably is greater more enterprise value than every other HBS startup combined from the last decade. That would have been a very difficult business to explain at a cocktail party 13 years ago.