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Monster Energy's Market Dynamics
This chapter examines Monster Energy's positioning in the beverage industry, focusing on its strategic partnership with Coca-Cola and the competitive landscape against rivals like Celsius and Red Bull. It also delves into the challenges Monster faces due to rising costs and evolving consumer behaviors, while highlighting its business model and reliance on distribution networks.
In today’s episode, Shawn O’Malley (@Shawn_OMalley_) breaks down the energy drink company Monster Beverage, which you may be surprised to learn has been one of the best-performing stocks of the last few decades.
You’ll learn about how Monster got its start almost one hundred years ago and how it took on a new identity in the early 2000s, how Monster Energy changed the beverage market, why Monster’s stock has done so incredibly well, how Monster is fending off the competition and its plan for continuing to compound excellent returns, why Monster’s relationship with Coca-Cola is such a strategic advantage, how to think about valuing Monster Beverage, plus so much more!
Prefer to watch? Click here to watch this episode on YouTube.
IN THIS EPISODE, YOU’LL LEARN
00:00 - Intro
02:22 - How Monster Beverage got its start almost a century ago
04:49 - How a single product completely changed Monster Beverage’s trajectory as a company
06:30 - Why Monster has delivered such exceptional returns
08:34 - Why Coca-Cola invested in Monster and how that partnership is still helping Monster to this day
10:08 - What the energy drink market looks like today and how competition threatens Monster
20:53 - What investors can learn from doing a case study on Monster
23:53 - Which challenges could weigh on Monster the most going forward
30:09 - Whether Shawn thinks the stock offers good value
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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