Christi Geary joins us to reveal major breaking news. She is leading the launch of AMP Agency, a bold new model that brings together more than ten specialized agencies into one unified powerhouse. Christi shares how she went from nearly snagging a Tide sample in college to building a career at Procter & Gamble and Bayer before stepping into the agency world. She breaks down what makes AMP different, why the timing is right, and how the future of advertising will be shaped by full volume impact.

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