Is The Flat Drink Trend...A Bubble?
VinePair Podcast
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Trends in Flat Drinks and Potential Challenges
The chapter explores the rising trend of flat drinks and the challenges they present in terms of maintaining shelf stability without carbonation. It discusses the skepticism towards the growth of flat beverages and contrasts it with the enduring popularity of sparkling water and seltzers among consumers. The chapter also delves into the potential of still alcoholic beverages to carve a niche in the market, analyzing the distinction between bar-served vodka waters and packaged versions from larger brands.
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Transcript
