273: B2B Growth Channels for Different CAC Levels
The Predictable Revenue Podcast
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Inbound Marketing
The trick is if you don't get to two years, you lose out on that huge investment. I think a lot of companies bail after three, six, 12 months because they say, oh, we haven't seen enough deals to make it profitable. At the end of the day, at the if you're hitting your milestones in 2 years, you are profitable. You have returned the investment and you're making a multiple of what you've invested. So essentially two exhale cycle, maybe you're that two exhales cycle? That's almost exactly what I tell people.
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