2min chapter

Mixed Signals from Semafor Media cover image

Can Kamala Hold On? With Veep EP Frank Rich

Mixed Signals from Semafor Media

CHAPTER

Analyzing Decision-Making in Government and the Impact of Elections on Marketers

The chapter covers the challenges of decision-making in government, the influence of campaigns on different factions, and the effects of major elections on marketers, exploring winners turning into heroes, losers facing failure, and the transfer of skills from election strategists to marketing organizations.

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