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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
How to Optimize for the Next 12 Months
Be very, very clear about what your marketing and business goals are for the next 12 months. Don't be quick to throw things out because they've done it, and at this stage, you haven't done anything. Marketing is not rocket science; don't let the secret out if you're talking to someone who's already solved hard problems. And i thinkome theyr certain experiences that do matterand i think there's a multitude of examples. If you want them to have done everything you want from competitors, like yhoy'll figure it out.
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